Online talent competition developer MSM Corporation has appointed entertainment media veteran Sophie McGill to its board as it moves toward the launch of its first product, Megastar Millionaire.
Ms McGill has been a partner at media strategy and investment firm Media Venture Partners since 2009, providing advice and funding to producers and distributors in the entertainment sector.
Previously, Ms McGill was chief operating officer of digital production and talent studio Marquee Studios, which is responsible for Amplify Live, a touring show that features leading musical performers and some of the world’s biggest YouTubers.
Ms McGill also worked for independent production company Endemol UK, where she was responsible for delivering brand extensions of popular programs – including Big Brother, The Match, and Deal or No Deal – to a variety of digital platforms.
“Sophie has been at the very centre of innovative media for over 18 years and I am certain that she will play a highly valuable role at MSM, contributing to our corporate development and promotional strategy,” MSM managing director Dion Sullivan said on Tuesday.
As an executive director at MSM, Ms McGill will focus on investor relations, promotional strategy and corporate development.
MSM plans to launch Megastar Millionaire in the fourth quarter of 2016 or the first quarter of 2017.
Megastar Millionaire is a software platform for online talent contests.
The Megastar Millionaire platform will enable online site users to load and view individual “videos of artistry” and vote on them, thereby helping successful contestants progress through the contest.
MSM Corporation listed on the Australian share market in January 2016.
Shares in MSM closed one cent higher at 12.5 cents.